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Mission Key Concepts:


It is Undeniable!

As the fourth director of the 75-year Harvard Study of Adult Development Waldinger (2016) states that even though today's society places greater value in high achievement, wealth and personal recognition, the truth behind what leads to the healthiest and happiest lives are loving relationships. Maxwell (2003) contends that each of us desires to feel valued appreciated, trusted, respected, understood, and not taken advantage of. When our chosen values and subsequent goals are focused on making self and others feel these ways, we come to recognize the TRUTH of what brings significance into our lives. When we look outside of ourselves with the intent to serve others, we in fact serve our own happiness by creating and maintaining the positive relationships that bring significance to our lives. The values of RESPECT and LOVE are at the heart of this truth.


Recognizing Differences

Respect for self and others simply come down to recognizing that each individual is different. We all have our own wants and needs in life, and in order to be capable of serving anyone we must first know our own, and work hard to learn those of the people around us. “We may not have the same views, but in the end we should at least understand where we are each coming from” (Frogatt, 2017). This sounds simple, but in order to understand anyone some serious investment of time and effort is required. Though respect is required to impact others in a significant way, respect in it of itself is not enough to impact the lives of the people around us. Respect without love is meaningless.


Choose To Act!

Kouzes and Posner (2012) state that in all their research they have concluded that “the best kept secret is love: staying in love with leading, with the people who do the work, with what their organizations produce, and with those who honor the organization by using its products and services”(p. 521). So what is love? Gongwer (2010) states that when we choose to act upon our respect for others we are choosing to love. Only when we choose to act upon our recognition of the wants and needs of others are we truly demonstrating our respect and thus expressing our love for others.

In leading with LOVE through

RESPECT, we lead with TRUTH!

Chris McCallum - Values Based Basketball, 2017

In the interest of holding everyone accountable to the mission statement and its key concepts a

Coach and Player Standards Document has been created and is linked here.

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